All things Creative Pragmatist. In its rawest form. While not ready for print, it’s ready for sharing. Because that’s a good thing, to see the process. It’s real. Ok?
Taking a nerd's-eye view of brands doing interesting things with their language and tone of voice. Monthly. Written by Nick Parker. www.nickparker.co.uk
As a copywriter, I know full-well that tone is everything. Tone Knob dissects brand "voices" like nobody's business. I'm obsessed.
